Letter to the Editor – Added amenities could maximize membership potential – by Brian Bailey

Kudos to the Strategic Planning Committee for doing a great job of asking, listening and developing a long-range plan that will better the community, provide new amenities and position the club with a competitive “product” to retain and grow our Associate Memberships.
Having served on the Membership and Marketing Committee for several years, I’ve witnessed, firsthand, the challenges of attracting new members and retaining existing members. Lake Quivira has many unique qualities (nice golf course and a beautiful lake setting), yet, we continue to struggle with Associate Member retention and new memberships. Why? The feedback we have heard time and again from resigned and prospective members:
*“There is nothing for us to do 3-4 months a year at Lake Quivira.”
* “You have a nice golf course but inadequate practice facilities.”
* “Where is your fitness center?”
Many fiscal challenges are easily resolved by maximizing our memberships. Our Associate Members make up 20% of our revenues so maximizing our membership levels is important to our community for our financial stability.  By not hitting our limits of 150 Country Club Members and 100 Social Members, we lose $400,000 in revenues each year.  Our country club competition, with newer facilities and fitness centers, is very attractive to prospects, most of whom have grown up with gym memberships.  For our residential prospects, many area communities (Lenexa, Shawnee, Merriam, KCK) have added or plan to build community centers.
Let’s take the next steps to develop the amenities new members are seeking while providing Foundation Members with additional amenities that are becoming more common. By doing so, we will: maximize our membership potential (which creates significant revenue streams),enhance our home values, decrease real estate days on market, and provide enhancements to our community that we can all enjoy with family and friends.
I encourage you to VOTE YES for the proposed Community Center and Practice Facility as well as the enhanced Lake Quivira Entry and Nature Center!
~Brian Bailey

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